UX analytics helps you glean insights from chosen metrics and then act on these insights. A good user experience is all about an intuitive digital product and delightful to use, thus enhancing usability, accessibility, and satisfaction of digital products. Right from quick loading of the landing page of the product, visual appeal of the layout and design, and the ease with which the user is able to navigate through the interfaces – UX design involves crafting the overall user journey. Measuring and improving these aspects is UX analytics. At Brillas, our UX/UI design experts focus on promoting a positive user experience, which leads to higher retention rates and increased time spent on the platform. The crux of their activity involves optimizing user journey, reducing friction points, and guiding users towards desired actions.